Skip to content
OGERIA — Observatory of Global Evidence on Risks in AISynthesis report · 2026 ed.
Updated 2 Oct 2026

Chapter 01 · Risk map

Producing false political content stops costing money and time, right in the largest electoral cycle in history.

Severity
Severe
Horizon
Already happening
Evidence
Observed
Consensus
Low

This is the risk where fear outran the evidence, and saying so is part of the job. Sayash Kapoor and Arvind Narayanan reviewed the 78 documented cases of AI use in political content during the 2024 elections worldwide: in 39 of them there was no deceptive intent —they were translation, declared satire or campaign production— and for the other 39 they estimated that creating equivalent content without AI would have cost no more than a few hundred dollars. AI did not make an out-of-reach capability cheap; the News Literacy Project also recorded that cheap fakes were used seven times more often than AI-generated content [585]We Looked at 78 Election Deepfakes. Political Misinformation Is Not an AI Problem.Kapoor, Sayash; Narayanan, Arvind · 2024 · institutional blogView source ↗Accessed on 9 September 2026. Schneier and Sanders look at the same super-cycle —3.7 billion voters eligible across 72 countries— and conclude that the dreaded “death of truth” has not materialised, at least not due to AI [940]The apocalypse that wasn't: AI was everywhere in 2024's elections, but deepfakes and misinformation were only part of the pictureSchneier, Bruce; Sanders, Nathan · 2024 · institutional blogView source ↗Accessed on 9 September 2026. The International AI Safety Report 2026 titles one of its conclusions exactly that: “There is little evidence that AI-generated content is manipulating people at scale” [538]International AI Safety Report 2026Bengio, Yoshua · 2026 · reportView source ↗Accessed on 9 September 2026.

What this does not demonstrate. That same report does not close the case, and its reasons matter: in the lab the effect exists and is measurable, models trained with more computeComputeThe computing power used to train and run an AI: thousands of specialised chips working for weeks in data centres. It is expensive and concentrated in a few companies.For exampleIf AI were a bakery, compute would be the ovens: without big ovens, it does not matter how good the recipe is. are generally more persuasive, and —decisively— manipulative AI-generated content is hard to detect, which makes evidence harder to gather and monitoring harder to do [538]International AI Safety Report 2026Bengio, Yoshua · 2026 · reportView source ↗Accessed on 9 September 2026. The absence of evidence of mass manipulation is in part an artefact of manipulation being hard to see. Nor do the skeptics overextend their position: Budak and co-authors measure misinformation aimed at the general public [166]Misunderstanding the harms of online misinformationBudak, Ceren; Nyhan, Brendan; Rothschild, David M. et al. · 2024 · paperView source ↗Accessed on 9 September 2026, not the synthetic harms that do not depend on convincing an electorate —such as the non-consensual sexualised images that led Baltimore to sue X Corp. and xAI [112]Complaint — Mayor and City Council of Baltimore v. X Corp., x.AI Corp., x.AI LLC and Space Exploration Technologies Corp. (Case C-24-CV-26-002129)Thompson, Ebony M.; Baltimore City Law Department · 2026 · official documentView source ↗Accessed on 9 September 2026.

Chain of materialisation

  1. PreconditionObserved

    Synthetic political content exists and is used

    The WIRED AI Elections Project documented 78 cases of AI use in political content during the 2024 elections worldwide. In 39 of those 78 there was no deceptive intent: they were translation, declared satire or campaign production.

    Precedents: Mass generation of non-consensual sexualized images with Grok

  2. TriggerLab

    The content persuades as well as a human in controlled conditions

    The international report summarises the lab evidence: AI systems can be at least as effective as human participants at generating content that persuades people to change their views, and models trained with more compute are generally more persuasive.

    Observed and demonstrated evidence ends here. What follows is projection.

  3. CascadeProjected

    The jump from existing to altering an outcome

    For the 39 deceptive cases, Kapoor and Narayanan estimated that the cost of creating similar content without AI was modest, no more than a few hundred dollars: AI did not cheapen a capability that was out of reach. And the News Literacy Project recorded that cheap fakes were used seven times more often than AI-generated content.

  4. ImpactSpeculative

    An election decided by something nobody can audit

    The international report titles one of its conclusions thus: there is little evidence that AI-generated content is manipulating people at scale. And it adds the honest caveat: it is hard to detect AI-generated manipulative content in practice, which makes evidence-gathering and monitoring difficult. The absence of evidence is partly an artefact of detection difficulty.

See on the map →Report a mistake in this entry →

Sources

  1. [585] We Looked at 78 Election Deepfakes. Political Misinformation Is Not an AI Problem. · Knight First Amendment Institute, Columbia University 2024
  2. [940] The apocalypse that wasn't: AI was everywhere in 2024's elections, but deepfakes and misinformation were only part of the picture · Ash Center for Democratic Governance and Innovation, Harvard Kennedy School 2024
  3. [538] International AI Safety Report 2026 · International AI Safety Report (panel con representantes nominados por más de 30 países) 2026
  4. [229] AI-Generated Images and Deepfakes Had Little Effect on 2024 Elections · The Alan Turing Institute 2024 archived copy only
  5. [166] Misunderstanding the harms of online misinformation · University of Michigan / Dartmouth College / Microsoft Research / Syracuse University / University of Pennsylvania 2024
  6. [66] What Public Discourse Gets Wrong About Misinformation Online · University of Pennsylvania 2024 archived copy only
  7. [493] The levers of political persuasion with conversational artificial intelligence · UK AI Security Institute / University of Oxford 2025 verified through Crossref
  8. [112] Complaint — Mayor and City Council of Baltimore v. X Corp., x.AI Corp., x.AI LLC and Space Exploration Technologies Corp. (Case C-24-CV-26-002129) · Circuit Court for Baltimore City 2026
  9. [1060] Reglamento (UE) 2024/1689 (Reglamento de Inteligencia Artificial), Artículo 50 — Obligaciones de transparencia · Unión Europea 2024
  10. [221] Quick Facts: Transparency rules for AI systems · European Commission — Shaping Europe's digital future 2026

Ask OGERIA

It answers only with what the observatory publishes and can be wrong: check the entries it cites. Your questions are sent to an AI model, so don't write personal data. More in the privacy policy.

Up to 500 characters.

Support OGERIA on Ko-fi

The payment is processed by Ko-fi, not by this site. Open on ko-fi.com